REVENUE FOR U.S. AD, MEDIA AGENCIES GAINS 3.7% TO $10.7 BILLION
U.S. advertising is struggling to reassert itself as the nation continues its economic rebound. Revenue from U.S. agencies’ advertising and media operations rose 3.7% to $10.66 billion in 2003, according to Advertising Age’s 60th annual Agency Report.
Among these 457 U.S-based shops, their agency ventures outside the U.S. took advantage of the struggling dollar to push the agencies’ revenue from worldwide advertising and media operations to $20.54 billion, up 4.9%.
How the Big 4 marketing organizations stacked up in overall revenue, including advertising media and other marketing disciplines.
Omnicom Group’s worldwide revenue from all operations jumped 14.4% to $8.62 billion, keeping it the leader among holding companies. The New York-based finn posted non-U.S. revenue growth of 20% while improving a healthy 10.2% at home.
The New York Times - Business Day
The New York Times - Business Day