SUPERBOWL
Ad Age’s Ad Reviewer Bob Garfield picks and comments on the five great Super Bowl ads.

Reebok “Terry Tate” [‘03] 
Maybe the funniest Super Bowl ad ever; it sold absolutely nothing but the punchline.

Master Lock [‘74]
One padlock and the whole year’s TV budget shot, memorably, to smithereens.

Apple “1984” 
No product shot, and yet still the greatest TV commercial ever made.

Mean Joe Green [‘80]
One of the most beloved ads in history, it made viewers go “ahhh” and Coke sales go flat.

Bud Bowl [‘89] 
A football game between bottles, it was diverting in year one, but none of the far too many successive ones.

 

 
 
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