Maybe Pepsi’s spiffy new logo will help restore normal service. The No. 2 soda maker spent more than $1 million developing its latest look, and may soon spend as much as $1 billion changing over all of its vending machines and global signage with the new design. It’s the 11th time in Pepsi’s 110-year history the company has revamped its logo, and the first since 1987. Some have likened the look to President-elect Barack Obama’s rising-sun-over-the-horizon campaign iconography. Although there’s no evidence Pepsi modeled its logo on Obama’s, the soda giant probably wouldn’t mind riding the President-elect’s wave of success, particularly his popularity among global youth.
Featured
Featured
Featured
The New York Times - Business Day
The New York Times - Business Day