Peter Arnell, the mastermind behind advertising and branding for Donna Karan and M&M’s, also designed Jacob the Jeweler’s Manhattan store. Now his boundary-averse company has expanded into products. Arnell Group designed this fire extinguisher for HomeHero, a brand it developed with the Home Depot. While people know they should have an extinguisher, Arnell says, “what was stopping them from buying or keeping them handy is that they are just so ugly.” Hence, this sleek, ergonomically designed model, which you’d be happy (and smart) to give pride of place in your kitchen.
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The New York Times - Business Day
The New York Times - Business Day