Kyra Sedgwick is the face of Tropicana’s new light orange juice, Trop50
Sedgwick will appear in what the company says is her first multimillion dollar national advertising campaign, which launches Monday with a TV spot, directed by Peter Arnell which will run on national and cable networks, including ABC, CBS, NBC, Food Network and HGTV.
The actress also will be seen in print ads set for entertainment weeklies, as well as food, health and fitness, beauty, fashion and women’s publications, including Everyday with Rachael Ray, and O — The Oprah Magazine.
“Tropicana is something that’s been in our family for a long time, and I love the premise of Trop50 because it delivers the goodness of orange juice, but with just half the sugar and calories,” said Sedgwick.
The TV spot shows Sedgwick sipping a glass of Trop50 on a bright sunny morning, which leads her to dance around her kitchen to Tom Jones’, “She’s A Lady.”
The New York Times - Business Day
The New York Times - Business Day